Soon as a part of Election strategy, BJP is organizing Yatras in six states including Rajasthan, Madhya Pradesh, Chhattisgarh, West Bengal, Telangana and Andhra Pradesh. The elections in the former mentioned states will happen at the end of 2018 and the latter states will simultaneously elect their leaders at with the general election.
Out of these regions, Rajasthan, Madhya Pradesh, and Chhattisgarh are already under BJP leadership and the latter mentioned states are fairly new battlegrounds leaving BJP a scope to gain more seats than it possesses. The Yatra (named Suraj Gaurav Yatra) will be flagged off by the President of BJP, Amit Shah, from the Charbuja Temple of Lord Vishnu in Rajsamand district, Rajasthan on 4th of August. The Yatra will be for 45 days and will end in Ajmer on 2nd of September. Word is that the Prime Minister might address the end in Ajmer.
Vikas Yatra, as it was named in Chhattisgarh, has already completed its first phase in the region between 12th May and 14th June in which 62 out of 90 seats were covered. There is a second phase to this Yatra that is planned to happen between August 16th and September 30th cover the remaining. The first phase of Yatra was flagged off by the Home Minister Rajnath Singh and PM, Narendra Modi addressed the rally in Bilaspur.
The rally in Madhya Pradesh which is named Jan Ashirvad Yatra, led by the Chief Minister Shivraj Singh Chouhan commenced on 14th of July from Ujjain City and will end on September 25th in Bhopal covering a whopping 230 assembly seats. The leaders of this region claim that the PM has been invited to address in Bhopal concluding the rally.
Given the fact that Yatras are an effective tool for the leaders to reach people, these are organized by all the political parties in India. While in the regions where the BJP is in leading, Yatras empower the already empowered, in regions where there is lesser familiarity, they can help the party to grow its popularity among the people. The same has happened in the state of West Bengal in 2014 where BJP though won just two Lok Sabha seats, a significant rise in the voter share was observed. Owing to this, similar yatras have been organized in the Telangana and Andhra Pradesh ahead of the 2019 elections.